Authors, meet your champions: Franny and Silvia, Dark World Books is born!



One bestselling author described their book blog tours as “epic.”

Meet Francesca Poggi and Silvia Paoletta of Dark World Books. Their newly launched company offers customized boutique services such as: book tours, book trailers, design services, and more. The UK-based team helps independent and published authors of Urban/Dark Fantasy, Dystopian, Steampunk, YA Paranormal, Paranormal Romance, Historical Romance and Dark Erotica.

Last year, the duo worked with about 30 authors including yours truly. (They organized a blog tour for What Kills Me and I have nothing but wonderful things to say about the experience.) I’m thrilled that they made some time to answer some questions about their work:

Q How did you two meet?

We met eight years ago thanks to the mutual passion for the TV shows Buffy and Angel and we’ve been inseparable since. We’ve been very excited to finally start this journey.

Q What are the benefits of a blog tour?

The best thing about blog tours is that they can literally make a book (and the author) travel worldwide. It’s not just a matter of spreading the word about a novel, bloggers are also curious to know who’s behind it. They like to know what kind of person the author is, and that’s the reason why we always encourage authors to do interviews and guest posts. A blog tour doesn’t necessarily guarantee a boost in sales, but what it does, is generate interest, and that’s what authors need to focus on during the tour.

Q What kind of advice do you have for authors trying to spread the word about their books (besides get help from Dark World Books)? Continue reading